FOR UK PROPERTY MANAGERS AND LETTING AGENTS

AI Growth Systems for UK Property Managers & Letting Agents.

Independent UK letting agents and managing agents are running into the most disruptive five-year window in the lettings industry's history. Section 24 mortgage interest restriction has already wiped out higher-rate-tax buy-to-let economics, the Renters Rights Bill (Royal Assent expected 2025) is scrapping Section 21 no-fault eviction and ending Assured Shorthold Tenancies, mandatory Client Money Protection and Property Ombudsman membership are now permanent compliance overhead, and Build-to-Rent giants like Quintain, Greystar, Get Living and Grainger are pulling thousands of units off the private rented sector. Meanwhile Belvoir, Northwood, Romans, Connells and Foxtons keep buying high streets borough by borough. Kerblabs gives independent property managers the AI receptionist, landlord-acquisition funnels, Reapit / Alto / Jupix integrations and review engine to defend their managed portfolio and grow.

4.6M+
private rented sector households in England (MHCLG English Housing Survey 2023-24)
Oct 2014
Property Ombudsman / PRS membership mandatory for letting agents
1 Apr 2019
Client Money Protection (CMP) mandatory for letting agents in England
2025-26
Renters Rights Bill commencement (Section 21 abolition phased)
THE PROPERTY MANAGERS AND LETTING AGENTS PROBLEM SET

What every UK property manager / letting agent faces.

The challenges below are shared across UK property managers and letting agents — and they all have the same fix.

Section 24 has gutted landlord economics — and your pitch hasn't caught up

The phased Section 24 restriction (2017-2020) replaced 100% mortgage interest relief with a 20% basic-rate tax credit, pushing tens of thousands of higher-rate-tax landlords into negative cashflow on properties that were profitable in 2016. Independents that still pitch landlords on 'we'll list your property' are losing instructions to agents who pitch on cashflow protection, void minimisation, rent guarantee, and tax-aware structuring. The narrative has changed and most agencies' marketing hasn't.

The Renters Rights Bill is rewriting your service offer in real time

Royal Assent expected 2025 with phased commencement through 2026 will scrap Section 21, end Assured Shorthold Tenancies, move all tenancies to periodic, introduce a Decent Homes Standard for the PRS, mandate landlord Ombudsman membership, and create new grounds for possession. Landlords are panicking and looking for managing agents who can articulate the new regime. Agencies that produce credible Renters Rights Bill content are converting landlord enquiries at 3-5x the rate of agencies that don't.

Belvoir, Northwood, Romans, Connells and Foxtons keep buying your high street

Belvoir runs ~330 franchises, Connells Group is the UK's largest agency network, Romans rolled into Leaders Romans Group, Hunters became a franchise model, Northwood added 80+ offices, and Foxtons dominates London lettings. Independents that don't systematise marketing get acquired or starved on landlord acquisition spend. The structural advantage independents still hold — local knowledge, owner-operator service, faster response — is invisible to landlords until it shows up in Google reviews and on landing pages.

Build-to-Rent is pulling premium tenants out of your portfolio

Quintain (Wembley Park), Greystar, Get Living (East Village), Grainger plc and Tipi between them now run tens of thousands of professionally-managed BTR units in London, Manchester, Birmingham, Leeds and Bristol. Young professional tenants who would have rented your two-bed flat increasingly pick BTR for the gym, concierge and 'one bill' simplicity. Without a clear differentiation strategy (price, location specificity, pet-friendly policy, longer security of tenure), independents lose this cohort by default.

Voids and viewings happen outside office hours — and your phones don't

An applicant searching at 9pm for a flat to view this Saturday calls three numbers — whichever answers first wins the let. A landlord whose boiler has just failed at 7am needs an emergency contractor sent now, not at 9am when reception arrives. Without an AI receptionist that books viewings 24/7, dispatches maintenance call-outs against your approved contractor list, and qualifies new landlord enquiries, you lose both ends of the market to whoever picked up.

PRICING

ROI in weeks, not years.

Autopilot plan recommended
£347/mo
+ £797 one-time setup

A single new managed property is worth £1,500-£4,000+ per year in management fees plus tenant find, renewal and inspection income — typical lifetime value £8,000-£25,000 across a 4-7 year landlord relationship. Recovering one new managed instruction per month covers a year of Kerblabs fees several times over. Most independents recover 4-10 new managed properties per month within 90 days.

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FAQ

Common questions.

How does Kerblabs' AI receptionist handle viewing bookings, maintenance call-outs and out-of-hours landlord enquiries without breaching Property Ombudsman rules?

The AI receptionist is configured to do three jobs and to escalate everything else. (1) Viewing bookings: it captures applicant name, property of interest, requested date/time, employment status, household composition and budget, then either books straight into your Reapit / Alto / Jupix / Acquaint diary or hands off to an agent. (2) Maintenance call-outs: it triages the issue against your defined emergency criteria (no heating, no hot water, no power, water leak, security failure), pulls the property and approved-contractor record, dispatches the contractor with a job number, and notifies landlord and tenant by SMS — all logged for the property file. (3) Landlord enquiries: it captures portfolio size, current arrangement, postcodes, and pain point, then books a valuation or instruction call into the senior negotiator's diary. It never gives legal advice, never quotes rent or yield without an agent, and never confirms a tenancy. Every call is recorded, transcribed and dropped into the property file, satisfying TPO / PRS audit trails and CMP record-keeping requirements.

Does Kerblabs integrate with Reapit, Alto, Jupix, Acquaint, Goodlord and the rest of the lettings stack?

Yes — we integrate with all major UK lettings platforms: Reapit (AgencyCloud and Foundations), Alto (Houseful / Zoopla), Jupix (Houseful), Acquaint CRM, GoTenant, Inspect Real Estate, BlockEx (block management), and the referencing / contracts layer including Goodlord, Van Mildert, HomeLet, Rentguard and Reposit. Viewing bookings, valuation requests and landlord enquiries created by the AI receptionist sync to your CRM as the correct entity (applicant, vendor, landlord), the property file is pulled to brief the call, contractor dispatch posts back as a job record, and review-request sequences trigger off tenancy-start, mid-term inspection and tenancy-end events. Dormant-landlord reactivation pulls historic instructions from your CRM and sequences them with relevant Renters Rights Bill / EPC C / Section 24 content depending on profile.

How do you help us prepare for the Renters Rights Bill commencement and use it as a landlord-acquisition lever?

We treat the Renters Rights Bill as the single biggest landlord-acquisition opportunity of the decade. Kerblabs builds three layers. (1) A compliance-authority hub on your website covering Section 21 abolition, the move to periodic tenancies replacing AST, the new statutory grounds for possession, the Decent Homes Standard for PRS, mandatory landlord Ombudsman membership, the property portal / database, and the rent-bidding ban. This content captures long-tail landlord queries ('when does Section 21 end', 'what is the new periodic tenancy', 'do I need to join the landlord ombudsman') and frames your agency as the authority. (2) A landlord-acquisition campaign that targets self-managing landlords with a 'Renters Rights Bill readiness audit' lead magnet — typically pulling 20-60 audit requests per month per branch in the run-up to commencement. (3) A retention sequence to existing landlords that updates them on each commencement phase and pre-empts churn to DIY portals or competitor agents. We also keep your content current as commencement orders are laid before Parliament — this is a moving target through 2025-26.

Our marketing has to reflect TPO/PRS membership, CMP, ARLA Propertymark and (where relevant) RICS — how do you handle compliance signalling?

Compliance signalling is both a legal requirement and a conversion lever, and most independent agency websites either under-display it or display it incorrectly. We surface your Property Ombudsman / PRS membership number, your CMP scheme (Client Money Protect, Money Shield, Propertymark CMP, RICS CMP, UKALA Total Loss), your ARLA Propertymark / NAEA / RICS membership where applicable, and your Tenant Fees Act compliance position on every relevant page in line with the Consumer Rights Act 2015 mandatory display rules and the CMA enforcement guidance. For block management instructions we make the RICS Service Charge Residential Management Code (Section 24) position explicit, which is a significant differentiator against unregulated managing agents. Every piece of advertising creative is reviewed against the CAP Code, ASA enforcement record on lettings advertising, and the Tenant Fees Act 2019 (England), Renting Homes (Wales) Act 2016 / Tenant Fees Act 2019 (Wales) and the Private Housing (Tenancies) (Scotland) Act 2016 / 2022 emergency rent caps where applicable.

How should we balance landlord acquisition vs tenant find spend, given Section 24 and the BTR squeeze on tenant supply?

For most independents the right ratio is dramatically tilted toward landlord acquisition — and most agencies have it backwards. A new managed instruction is worth £8,000-£25,000 in lifetime revenue at 8-12% management plus tenant find, renewal and inspection income. A tenant-find applicant is worth one fee. Landlord acquisition CPCs are higher (£6-£14 for 'letting agent {city}' and 'property management {city}') but conversion economics are an order of magnitude better. We typically rebalance independents from a 70/30 tenant-vs-landlord split to 30/70, redirecting Rightmove / Zoopla featured-listing fees into direct landlord acquisition (Google Ads, LinkedIn outreach, Section 24 / Renters Rights Bill content authority, mid-portfolio landlord nurture sequences). On the tenant side we use the AI receptionist to handle viewing demand 24/7 rather than spending more on lead volume — most independents have plenty of applicant flow and just leak it through unanswered phones. The BTR squeeze on prime young professional tenants is real but mostly affects new-build city-centre stock; suburban family lets, HMOs, and pet-friendly portfolios continue to outperform.

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