AI Growth Systems for UK Independent Gyms & Fitness Studios.

The AI receptionist is configured around a three-route triage from the first ring: tour/join enquiry, existing-member admin (DD, freeze, cancel, payment failure), and class/PT availability. Tour callers are qualified on goals (weight loss, strength, Hyrox prep, postnatal, longevity), location, and timing, then booked into a tour or trial slot directly in your booking system. Existing-member admin is logged with full context and either resolved against scripted FAQs (price, freeze policy, cancellation notice period) or escalated as a structured ticket to your manager. Class availability questions are answered live against your Mindbody, Glofox, TeamUp, ClubRight or Trainerize calendar — including waitlist offers and PT slot recommendations when a class is full. Every call is recorded, transcribed, and tagged so retention, sales and PT teams have full context on every member touchpoint.

Yes — we work with all the major UK gym and studio platforms: Mindbody, Glofox (now ABC Glofox), TeamUp, ClubRight, Trainerize, GymMaster, Wellbeats and Fisikal. Kerblabs sits alongside your booking system rather than replacing it. Tour bookings, trial classes and PT consultations sync to your platform calendar; new lead records flow into your CRM; class waitlist offers fire automatically when slots open; DD-failure recovery sequences trigger off your billing platform; and member retention check-ins at day 7, day 30, day 90 and day 180 pull from booked-class data so we know who's actually attending and who's at-risk before they cancel. We also integrate with Google, Trustpilot and Facebook for review collection, and with PRS for Music / PPL via TheMusicLicence for compliance signalling on community content.

PT revenue at £40–£90 per session (and £1,500–£4,000 per 10–20-session block) is typically the highest-margin line in a gym P&L, but most independents leave 30–60% of it unrealised. We build a structured PT funnel: (1) every new joiner is offered a free goal-setting consult with a named CIMSPA-registered trainer in the joining flow, scheduled by AI receptionist; (2) a 6-week onboarding sequence surfaces PT block options when behavioural data shows the member is plateauing or attending fewer than two sessions a week; (3) Hyrox prep, postnatal recovery, longevity/strength and pre-wedding/event packages are sold as fixed-block landing pages with explicit pricing rather than 'speak to a trainer'; and (4) PT enquiries from social, your site or in-person are routed centrally rather than to whichever trainer is loudest. Independents using this stack consistently lift PT revenue 40–80% inside six months without adding floor staff.

Churn under 3.5% per month is the boundary between profitable and treadmill. We attack it on five fronts: (1) day-1 to day-30 onboarding sequence with personal welcome from the named owner/manager, first-class booking nudge, and PT goal-setting consult; (2) attendance-based at-risk scoring — members who haven't visited in 14 days get a re-engagement SMS, members who haven't visited in 30 days get a manager call; (3) automated DD-failure recovery within 24 hours of a failed payment, before the member even notices and decides to cancel; (4) cancellation-save flow that offers a freeze, downgrade or PT consult before processing the leave request; and (5) annual loyalty mechanics (free guest passes, referral credits, milestone badges) that anchor the member in the community. Independents running this typically cut churn from ~5% to 2.8–3.4% within 12 months, which is worth £30k–£90k in retained recurring revenue per site.

Both, depending on your positioning. Hyrox is unambiguously friend: the UK Hyrox circuit (Manchester, London Excel, Birmingham NEC, Glasgow) is the single biggest marketing tailwind for independent strength-and-conditioning gyms in 2024–2026. We help clients become Hyrox-affiliate or Hyrox-training-camp gyms and run dedicated 'Hyrox prep' funnels that pull £80–£180/month members at premium price points. F45 is a competitor — but its franchise model means a single F45 site only takes a slice of one postcode, and well-run independent functional-fitness studios beat F45 on coaching depth and pricing flexibility. Hussle (formerly PayAsUGym / MoveGB) and ClassPass are friend if you use them for trial-to-direct-conversion (we route Hussle/ClassPass visitors into a direct membership offer with the member's first six visits) and foe if you let them commoditise your full membership base. The strategy is to use them as a top-of-funnel acquisition channel, then convert visitors to direct DD members where the unit economics are 3–5x stronger.