AI Growth Systems for UK Veterinary Practices.

The AI receptionist is explicitly designed and trained never to give clinical or triage advice. If a caller describes a symptom, the AI says some version of 'a vet will need to assess that — let me get you booked in or transferred to the on-call team' and either books a consult, takes a structured message, or transfers to your nominated emergency line. We work with each practice to define escalation rules: which symptoms trigger an immediate transfer to a clinician (collapse, breathing distress, suspected toxicity, dystocia, road traffic accidents), which can be booked as same-day urgent slots, and which can take a routine appointment. Every call is recorded, transcribed, and dropped into your practice management system (Provet, RoboVet, ezyVet, Merlin, VetIT) so the clinical team has full context before the patient arrives. This is RCVS-compliant by design and avoids the regulatory issues that have historically made vets nervous about AI receptionists.

Yes — we integrate with all major UK veterinary practice management systems including Provet Cloud, ezyVet, RoboVet, Merlin and VetIT. Kerblabs sits alongside your PMS rather than replacing it: appointments booked by the AI receptionist sync to your PMS calendar, new client records are created automatically, vaccination and dental reminder campaigns pull from the PMS data, and pet health plan retention sequences trigger off PMS membership status. We also integrate with the major review platforms (Google, Facebook, Trustpilot, VetHelpDirect) and the major payment and finance providers commonly used in UK practice.

Yes — but only on the right battlegrounds. Corporate groups win on raw paid-search spend, brand keywords, and 24/7 emergency cover. Independents win on three things they're structurally bad at: (1) review velocity in a single neighbourhood, where a 250-review independent dominates local pack against a corporate site with 80 reviews; (2) response speed, where AI receptionist + missed-call text-back closes leads within 90 seconds while corporate phone trees route callers through 3-4 menus; and (3) hyperlocal long-tail SEO ('puppy vaccinations Clapham', 'cat neutering Roundhay', 'rabbit dental specialist Bristol') where corporates run generic city-wide pages. Kerblabs builds all three systems and our independent vet clients have consistently grown new-client registrations 30-60% in 12 months while sister IVC sites in the same catchment have stagnated.

Pet health plans are the highest-margin recurring revenue in veterinary practice, and most independents are leaving 30-50% of potential plan revenue on the table. Our system runs four parallel workstreams: (1) automated plan-offer sequences triggered when a new client registers or a vaccine is given, sent by SMS and email with one-click signup; (2) lapsed-plan reactivation campaigns targeting members who cancelled in the last 18 months with a return offer; (3) post-consult plan upsell flows for clients who paid full price for a procedure that would have been covered under the plan; and (4) automated retention check-ins at the 6-month and 11-month mark to address concerns before annual renewal. Independent practices using this system typically lift active plan membership by 25-45% and reduce churn from 20% to under 12% inside 12 months.

Yes — every piece of creative, landing page and ad copy we produce is reviewed against the RCVS Code of Professional Conduct (specifically the supporting guidance on advertising and the use of 'specialist' terminology), the CAP Code Section 12 on health claims, the ASA's enforcement record on veterinary advertising, and the Veterinary Medicines Regulations on POM-V and POM-VPS prescription marketing. We never use 'specialist' or 'cure' language unless the clinician holds RCVS Specialist or Advanced Practitioner status, we never market POM-V medicines directly to owners, and we structure pet health plan and finance offers to comply with FCA-relevant rules where applicable. Reviews are sourced through compliant channels (Google, Facebook, VetHelpDirect, Trustpilot) and never incentivised in a way that breaches the RCVS guidance on testimonials.