Win More Roofing Jobs — AI Systems for UK Roofers.

The AI voice receptionist answers every call simultaneously — there's no busy signal, no missed voicemail, no triage queue. It captures the property address, takes photos via SMS link, qualifies whether the customer has insurance cover, books a survey slot in your calendar, and texts the customer a confirmation. After Storm Babet, Storm Henk or any major weather event, our roofing clients have routinely captured 60–120 storm-damage enquiries in a 48-hour window without dropping a single one. Each insurance-backed job is worth £3,000–£25,000+, so the storm-week capture alone usually pays for 12 months of Kerblabs.

Yes — heritage and listed-building specialism is one of the highest-margin niches in UK roofing, and most heritage firms under-market themselves catastrophically. We rebuild your website around named project case studies (Grade II listed, Welsh slate, Yorkshire stone, Cotswold limestone, lead bays and conservation rooflights), surface NFRC and CORC accreditation in schema and GBP, target conservation-area planning searches at borough level, and make sure planning officers and listed-building consultants find you when they recommend specialists. Heritage clients running this stack typically lift average job value 30–50% within 6 months.

Yes — that's the core qualifying flow. The first three questions are: is this a leak/emergency or a planned job, is it pitched or flat, and is there an insurance claim involved. Based on those answers it routes to a different appointment type, urgency level and follow-up sequence. Insurance claims trigger an automatic adjuster-friendly photo-and-scope intake. Emergencies trigger same-day callback escalation. Full re-roof enquiries trigger a survey-and-detailed-quote pathway with structured nurture if they don't book inside 72 hours. The roofer never has to sort through generic enquiries again.

We don't ask you to leave the platforms day one — we build parallel direct acquisition while running the aggregators, then ramp them down as direct flow grows. Phase one: Google Business Profile category stacking (Roofer + Roofing Contractor + Flat Roofing Contractor + Roofing Services), NFRC/CORC schema markup, structured review campaigns hitting 8–15 new reviews per month. Phase two: Google Local Service Ads (the Google Guaranteed badge often costs 30–50% less than aggregator leads), and city- or borough-level Google Ads on emergency and insurance keywords. Phase three: Meta retargeting on quote visitors. Roofing clients typically reduce aggregator dependency from 60% to 20% inside 6 months while growing total job volume.

Yes — we write all customer-facing copy with awareness of NFRC, CORC, CHAS, SafeContractor, RoofShield and CDM 2015 obligations rather than treating roofing as a generic trade. AI receptionist scripts mention the surveyor will assess scaffolding, edge protection and access requirements. Quote templates reference NFRC technical bulletins and BS 5534 / BS 8217 where relevant. Case studies highlight method statements and risk assessments. This positions the firm correctly with insurance assessors, commercial buyers and listed-building consultants — three audiences where compliance literacy is the difference between winning and losing the job.