Anonymized med spa / aesthetic clinic, Miami, FL
Brickell-based aesthetic clinic competing with twenty med spas inside a one-mile radius. Stuck outside the map pack and converting under 8% of profile views.
Representative case — illustrative numbers based on the 60-day GBP + reviews engagement we offer US med spas. Client name is fictional; the operational playbook and target metrics are the ones we deploy in live engagements. We will publish a named case study once a US client has consented.
What they came to us with.
A two-injector aesthetic med spa in Brickell, Miami had a beautiful clinic, certified staff, and zero visibility. Their Google Business Profile had four services listed (they offer twenty-six), 31 reviews against a top competitor's 480, and no recent posts. They ranked positions 8-12 for 'med spa Brickell', 'Botox Miami', and 'lip filler Miami' — meaning they were absent from the map pack that drives 80% of local clicks. New-patient calls during business hours went to a shared receptionist who also handled treatments.
The Kerblabs playbook.
Full GBP rebuild for the US market
We rebuilt the Google Business Profile with all twenty-six services individually tagged, weekly treatment posts with before/after image consent flow, and Q&A populated with the questions injectables prospects actually ask (downtime, pricing, qualifications, FDA-approved products).
Review velocity engine
Automated SMS review requests triggered 24 hours after every treatment, with a built-in service-recovery path so unhappy clients reach the owner before they reach Google. Target: 30+ new reviews in 60 days, 4.8+ average.
Map-pack push
Geo-tagged photos refreshed weekly, citation cleanup across 40+ US directories, NAP consistency audit, and a Brickell-specific landing page targeting 'Botox Brickell' and 'lip filler Brickell' separately from the broader Miami terms.
AI voice receptionist + missed-call text-back
Calls answered in two rings — including during treatments and after hours. New patient enquiries get a personalised text reply within 60 seconds if they don't pick up. Booking pushes straight into the clinic's scheduling system.
Before, after, and how long it took.
| Metric | Before | After | Period |
|---|---|---|---|
GBP profile views Lift driven by service expansion, weekly posts, and improved map-pack ranking. | Baseline | +40% | 60 days |
Calls + direction requests from GBP | Baseline | +30% | 60 days |
Map-pack ranking (priority terms) Tracked for 'med spa Brickell', 'Botox Brickell', 'lip filler Miami'. | Positions 8-12 | Top 3 | 60 days |
Google reviews Target: 30+ new reviews at 4.8+ average via post-treatment SMS automation. | 31 | 60+ | 60 days |
Missed-call recovery | 0% (calls lost) | Same-day text reply on 100% of missed calls | Steady state |
“We were invisible inside a one-mile radius packed with med spas. Sixty days in, we're back in the map pack for the treatments that pay our bills — and we're not losing calls to voicemail anymore.”
The systems that did the work.
Plan: Momentum
Other shops, other industries.
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