Win More Botox & Filler Bookings — AI Marketing for Cardiff Aesthetic Clinics.

We deploy bilingual Welsh-English landing pages, Welsh-language Google Ads creative and bilingual AI receptionist capability for clinics serving high Welsh-language-proficiency postcodes. Welsh-language creative is targeted at specific catchment areas — Pontcanna, Llandaff, Whitchurch and Welsh-medium school catchment zones — rather than blanket-deployed across Cardiff. Welsh hreflang is implemented properly in schema for Google Search distinction. Bilingual reviews are sourced where appropriate. This isn't surface marketing — Cardiff patient sentiment surveys consistently show 30–60% conversion rate uplift on Welsh-language creative in target postcodes. Clinics running this typically capture meaningful additional volume in Pontcanna and Llandaff without cannibalising English-language broader Cardiff marketing.

Yes — Cardiff is structurally a defensible market because chain saturation is lower than Manchester or Birmingham and CPCs haven't fully calibrated to CF11 and CF23 premium postcodes. Independents win on hyperlocal long-tail ('Botox near Pontcanna', 'lip filler Cyncoed', 'tear trough filler Penarth'), named-prescriber E-E-A-T (GPhC number, BACN membership, JCCP registration, indemnity insurer), and review velocity stacked at the CF11/CF23/CF64 postcode level — chains have diluted national review profiles while a Pontcanna-based independent can stack 60–100 postcode-specific 5-star reviews in 12 months. We rebuild around 20–30 procedure × neighbourhood landing pages within MHRA/ASA constraints, defend Pontcanna premium against Therapie's £99 Botox creative, and route Instagram DMs into AI follow-up. Cardiff independents using this approach typically outperform chain spend 2–3x ROAS.

We build a dedicated media-talent funnel separate from the general aesthetic funnel. The media-talent landing page is structured around fast-turnaround pre-broadcast prep (microbotox, polynucleotides, profhilo, on-camera-ready filler refinement), with case studies of broadcast professionals (within ASA/CAP constraints — informed consent documented, no implied endorsements), broadcast-schedule-aware booking lead-time messaging, and Roath Lock / Central Square proximity messaging. We layer geo-targeted Meta and Google Ads to Cardiff-bound media talent and content creators. Operationally, fast-turnaround consultation flows accommodate the 24–48 hour pre-broadcast prep cycle. Cardiff clinics running this typically add 30–60 media-talent patients per year at premium ticket sizes.

Every creative — English and Welsh — is reviewed against CAP Code Section 12, the MHRA prohibition on advertising prescription-only medicines (no consumer-facing 'Botox', 'Bocouture', 'Azzalure' or 'Dysport' — only clinical-context content where law permits), and JCCP/BACN advertising guidance. Welsh-language creative is reviewed by Welsh-fluent compliance reviewers because CAP Code applies equally to Welsh and English advertising. We avoid 'best', 'guaranteed' and price-led injectable promotions in either language, never run before/after without informed consent and CAP-compliant disclaimers, and gate POM mentions behind consultation flows. Wales-specific note: Healthcare Inspectorate Wales (HIW) rather than CQC regulates independent clinics — we ensure HIW registration is surfaced in schema and on landing pages. We also pre-empt the JCCP licensing rollout coming in 2025–2026.